CRM or Customer Relationship Management is a process that involves managing interactions with new and past customers. This is among the different kinds of approaches that allow one company to manage as well as analyze the interactions that they had with their past, present, and future consumers.

The major benefits that you can derive from using CRM for small businesses are-contact organization, customer segmentation, and sales reporting.

When looking for CRM software, there are certain aspects that you must look for. They are as follows-

  1. Affordable
  2. Easy to learn
  3. Easy to customize
  4. Integrates in a good way with other tools
  5. Great customer support




HubSpot is one of the popular CRM software among small businesses. This is free software that has all the pivotal features of CRM software. You can easily keep track of the activities of your company, track the deals, and manage all the data in a dashboard. One can also make use of the software to increase inbound sales. 


With the help of this software, you can increase your sales process and give personalized experiences to your customers. You can very easily manage the contacts and track the sales activity of your company. Make use of this tool for sending email campaigns. Small businesses need scalability and flexibility and this software understands these needs of the business owners. The price starts at $12 per user monthly


Zoho has various editions and even small businesses can make use of this software easily. It has more marketing and sales features when compared to Insightly. The user of this software can easily track the visitors coming to the website, sales signals, and many more. However, advanced features are available only in the enterprise and professional versions. There is a free version of this software, the standard version is $12 per month, the standard version is $20 per month, and the enterprise version is $35 per month.


This is among the widely used CRM software by small business owners. There is a basic edition for the small businesses titled Lightning Essentials. With the help of this software, the user is equipped with an advanced contact manager that has features like email integration and follow up reminders. It also has options like integration and customization. The Lightning Essentials package is priced at $25 per month for a user. 


This is a good choice for those business owners who want to sell actively and do not like filling out a CRM. The software pulls the information that the user needs and keeps itself updated. This is designed for small B2B businesses. It is powerful though it might look very simple. It is priced at $30 per month.

These are some of the CRM software that is popular among small business owners. Pick the one that suits your needs perfectly. There is free software and there are some that need payment. Choose the one that fits your needs and budgets and grow your business. 

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