How Coke Marketed itself? Originally advertised as a temperance beverage...Read More
Originally advertised as a temperance beverage and thought to be a patent medication , it had been devised in the late 19th century by John Stith Pemberton and has been bought out by author Asa Griggs Candler, whose advertising strategies headed Coca-Cola to its dominance of the planet soft-drink market during the 20th century.  The beverage’s name describes two of its first components: coca leaves, also kola nuts (a supply of caffeine). The present formulation of Coca-Cola stays a trade secret; but an assortment of documented experimental and recipes recreations are published.
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